Monday, February 8, 2010

CI #65 -- Jackson Hewitt

It being tax season and all, I keep seeing a Jackson Hewitt commercial that boasts "All we do is taxes!"

Is that really a benefit, a tax place only doing taxes? I'm sure it's some lame attempt to go after H&R Block, who must do something other than taxes, but it's kind of like a grocery store bragging that "all we sell is food! We tried used cars, but it just didn't work. We kept getting oil on the produce."

Having only been to H&R Block, I can really only speak to it firsthand. But if H&R Block is the McDonald's of tax services, Jackson Hewitt is the Jack in the Box, and maybe they should do something other than taxes, like breakfast all day.

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